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Our Story

Zedig Design is a London-based design studio started by Marie Zedig. We make printed paper goods and homewares that combine a pared-down Nordic style with a whimsical sensibility. 

Whether it's a greetings card, print, cushion or coaster, our designs aspire to comfort and delight. Working with only the highest quality, environmentally sustainable materials, we've developed a range of playful products that use bold graphics together with stylised illustrations and typography to create that warm, fuzzy feeling for children and grown-ups alike. Many are hand-finished to add an extra something special.

About Marie Zedig
I'm a Swede who moved to the UK to study Fashion and Textile Design. After doing my obligatory 'IKEA service', in their interior design department in Bristol, I decided that flat-pack furniture wasn't for me, and instead embarked on a career as a graphic designer in children's publishing. I worked for many leading publishing houses, creating magazines and books enjoyed by kids all over the world. Alongside my day job, I always liked to sketch and doodle but it wasn't until I had children of my own that I decided to start my own studio and bring some of my ideas to life.